Stadium advertising campaign raises awareness of dangers of kids in hot cars
WASHINGTON, DC – Alliance for Automotive Innovation is expanding its partnership with the Washington Nationals for a second season to raise awareness about the dangers of pediatric vehicular heatstroke.
According to the National Highway Traffic Safety Administration (NHTSA), 33 children died from pediatric vehicular heatstroke in 2022.
During the peak summer months, the Washington Nationals and Alliance for Automotive Innovation are running a multimedia campaign in and around Nationals Park, reminding parents and caregivers to “look before you lock” and ask “where’s baby?” to help ensure no child is left unattended in vehicles this summer.
“We’re grateful to the Washington Nationals for helping raise awareness about – and helping to prevent – pediatric vehicular heatstroke,” said Alliance for Automotive Innovation President and CEO, John Bozzella. “Automakers continue to develop innovations to help prevent these tragedies, but it’s also important to educate the public about the risk of leaving children unattended in cars.”
The campaign will run during home games at Nationals Park through the end of the regular season on five video boards outside of the ballpark, on the in-park scoreboard, through programming on the in-park television network, and through signage in parking garages at the ballpark. Images of the campaign graphics can be found below.
This campaign is one of many initiatives the association has undertaken to raise awareness around the dangers of pediatric vehicular heatstroke, including a heatstroke prevention landing page with safety resources, and a digital advertising campaign in several of the hottest states in the country.
In addition to efforts to raise public awareness, the automotive industry has voluntarily committed to install rear seat reminder systems in most new cars by 2025.
